by Kathy Bernard
Since your clients and prospects are likely on LinkedIn, it behooves you to share your company news there to remind them that your organization is thriving and offers products and services they need.
To share a press release, blog post, or article from your website, find the post on your site and copy its URL (web link) from the browser window. Paste the link into the “Start a post” box on your LinkedIn home page. If the original post contained an image, it will instantly appear in the LinkedIn post box, along with the headline.
(Note: You may need to click your original post’s headline to access the full URL).
Type an intro for your post, like “Congratulations to new hire, John Doe!” or “How to unjam your copier.” Add hashtags at the end to attract people who are interested in particular topics, like #financialguidance or #stlouis.
Click “Post” to make your post live. If people like or comment on your post, a red bubble will appear next to your LinkedIn Notifications tab. Click Notifications to read comments and share additional thoughts.
Also use the “Start a post” box to share videos or events, start discussions, or ask questions. News sites and blogs often feature a Share button next to each article that you can click to quickly share their news on LinkedIn. It takes time to build engagement, so once you start, keep posting!
Kathy Bernard (email@example.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.