by Kathy Bernard
LinkedIn has brought back an invaluable feature -- the ability to filter companies by location, industry, company size, and other parameters even with a free account.
This change gives you the ability to type a prospect type into the search box, such as “Hospitals,” and then a location like “Greater St. Louis” into the “Add a location” box to see and follow all hospitals in the St. Louis region.
This reactivated feature also gives you the option to click on ”All filters” and search for companies by location, industry, and company size at one time. It also lets you sort companies by those that have job listings on LinkedIn and by those that have 1st degree connections within your network.
To benefit from this feature, follow the companies that show up in your search results, visit each company page to read their Overview section, and get familiar with their list of specialties.
Next, click the “[NAME] and XX other connections work here” link to see everyone you know at the company. Then click the “See all XXX employees on LinkedIn” link to view all employees. Click the “All filters” button to sort staff members by title, location, service categories, and more.
Try this newly re-added feature to find and reach your prospects on the world’s largest business network -- LinkedIn!
Kathy Bernard (firstname.lastname@example.org), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.