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Running Text Ads on LinkedIn

by Kathy Bernard

LinkedIn provides an easy, affordable way to run simple text ads at the top or side of your potential customers’ or job prospects’ LinkedIn pages. Such ads come in a variety of sizes and ratios (square, horizontal, and long text link) and feature a simple, clickable headline, description, and small image.

Note that you only have limited space in these ads to get your point across. The headline can only be a maximum of 25 characters. The description text can only be 75 characters (including spaces).

Best practices:
• Include a 50x50 pixel image to attract attention
• Use a strong call to action like “Register now!” or “Call today!”
• Link to a designated, mobile-friendly landing page that matches the message of your ad, or route sought-after job candidates to your LinkedIn career page where they can find job postings
• Develop and test multiple ads to see which ones garner the best response

Target your ads to prospects in certain locations, like those within 25 miles of Downtown St. Louis, plus other criteria, such as job title and industry.

You can set your own schedule and budget and buy ads as either pay-per-click (PPC), so you pay only when someone clicks your ad, or cost-per-impression (CPI), where you pay for every ad view. Learn more: business.linkedin.com/marketing-solutions/ppc-advertising.
To get started, establish your LinkedIn Campaign Manager dashboard, starting at https://www.linkedin.com/ad-beta/new-advertiser.

Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.


Submitted 2 years 203 days ago
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Categories: categoryMastering LinkedIn
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