SBM Articles


The Healthy Effects of Corporate Love

by Jonathan Jones

According to a recent YouGov poll, 43% of individuals anticipate failing at keeping their New Year’s resolutions by February. How can you help to keep the momentum going? Consider Valentine’s Day as a moment to share some “corporate love” and deviate from the standard. Think about providing a benefit to your employees that will increase their well-being and productivity.

Everyone appreciates receiving a gift or other unexpected pleasure. To encourage your employees to take better care of their bodies and stay healthy and active, give gym memberships, set aside cash for an in-office workout program like yoga, or provide wearable technology. Such gifts have the potential to help people stick to their New Year’s commitments, resulting in a healthier and happier workforce.

Try expressing your gratitude to your employees with a one-of-a-kind gift that won’t break the bank. There is no better way to sharing your appreciation than with a unique and personal gesture.

CEOs of thriving small businesses take the time (and figure out ways) to learn about their staff’s interests and motivations (e.g., hiking, cooking, photography, and community service.) If a strong company culture exists, employees’ interests are nurtured through thoughtful rewards.

Finally, I’ll share a pearl of wisdom from a mentor. Send a handwritten thank you message to each employee by mailing a card to their home. By commemorating a particular occasion, such as a birthday or anniversary, they know you care about them, the person. Your employees’ loved ones are also likely to notice your generosity and appreciation. What a blessing.

Jonathan Jones ( or 314-608-0783) is a CEO peer group chair/coach for Vistage International.

Submitted 1 years 33 days ago
Categories: categoryCulturecentric Leadership
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