Saturday, January 31, 2015
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Upcoming SBM Events

Top Women Business Owner Luncheon

02/18/15 | Hilton Frontenac Hotel | Presented by Northwestern Mutual   

This is your chance to meet and have lunch with St. Louis' Top Women Business Owners and learn what it takes to become one of the Best.
Each year SBM highlights the area's top women-owned companies.  We've profiled more than 300 over the past 22 years.  Now, we're bringing them all together for one luncheon.  Meet and have lunch with the area's top women business owners and learn how they became some of the most successful entrepreneurs in St. Louis.
The Keynote Panel of the top St. Louis Women Business Owners will inspire the audience as they share their best practices and experiences with the guests in attendance.
Presented By: Northwestern Mutual
Sponsored By:  Anders, Extra Help and Winning Technologies

Please click here to purchase your ticket.

St. Louis Business Expo

04/08/15 | 11AM - 5PM | St. Charles Convention Center

The Expo is the largest business-to-business conference in Missouri, where 2,000-3,000 professionals come to learn, network and grow thir business. The day includes an opening workshop, a full day’s worth of seminars and workshops, an awards luncheon, more than 100 exhibitors and a networking happy hour.  For a booth at the event, contact Pat Coates at 314.569.0076, ext. 109 or email her at  For more information on the expo, seminars and booth pricing, click here.  Cost is FREE to attend.  Click here to register.

Top 100 People To Know Award Luncheon

 04/08/15 | 11AM - 1PM | St. Charles Convention Center  | Presented by Northwestern Mutual 

Succeeding in business is a lot about who you know.  A group of judges selected the Top 100 St. Louisans to Know to Succeed in Business.  Small Business Monthly brings these outstanding individuals to this one event to mingle and share their stories and ideas with other business owners.  Cost:  $50, Tables of 10 are $500.  Call 314.569.0076, or click here to order your tickets online.

Leaders In Technology Awards

 05/2015 | 5:30PM - 7:30PM | Sheraton Clayton Plaza Hotel  | Presented by Northwestern Mutual 

The Leaders in Technology Awards will honor technology innovators, who are actively working to develop new technology, and technology implementors, who are using existing technology to enhance service offerings. Presented by Northwestern Mutual. Sponsor: Winning Technologies. Cost:  $35. Call 314.569.0076


Recent Articles

Elevator Speech

Your Elevator Speech: A Complete Waste Of Time

Ryan McMullen

So many times I meet small-business owners who cannot quickly and succinctly explain what they do. As we all know, a confused mind does not buy. To help combat the confusion, we’re all taught to create our “elevator speech,” in which we put together a script that quickly summarizes our job or business. It’s basically a concise, oral résumé that goes in one ear and out the other.  
Would you walk into a sales presentation and just spout out facts about you and how great your business is? I certainly hope not because nobody cares. People want to know how you can solve their problem. That’s it.

Read More

Keeping Score

By Focusing On A Few Key Performance Indicators, Your Business Could Prosper

Bill Collier

Do you avoid looking at your financial results until the end of the month? Or even worse, the end of the year? The language of business is numbers. Business owners need a strong grasp of them and must be able to read and interpret financial statements. Monitoring financial indicators like revenue, profit and cash flow is a good start. But each business has its own unique set of key performance indicators that should also be monitored. Some are financial and some are not. Like keeping score in sports, you should monitor what’s going on while it’s happening.
What to monitor?
There’s no one-size-fits-all solution. You have to decide what indicators are critical to your success.
Don’t just measure something because you can. Ask yourself these questions:
• Can I describe what this indicator measures, why we need to know it and its impact on the business?
• If the indicator is off target, can we do anything specific to bring it back on track?

Read More

Letter of Intent

What Is the Intent Behind Your Letter of Intent? Should You Even Bother?

Richard D. Worth

This may come as a shock, but contract negotiations are rarely smooth and risk-free endeavors. There are a multitude of issues to consider, from terms of payment, to performance and damages provisions, to choice of law provisions and arbitration clauses, and many more potential issues. The list goes on and on. To make life easier, during particularly complex contract negotiations, parties oftentimes execute legal documents called letters of intent ("LOIs"). Used to memorialize the general terms of the business deal, LOIs provide the parties with somewhat of a safety blanket before fully documenting the transaction. LOIs are intended to give the parties assurance that the transaction is moving forward along specified parameters and that all parties intend to follow through on the deal according to those terms set forth in the LOI.

Read More


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