Thursday, August 17, 2017
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Upcoming SBM Events

St. Louis Business Expo

10/24/17 | 11AM - 5PM | St. Charles Convention Center

The Expo is the largest business-to-business conference in Missouri, where 2,000-3,000 professionals come to learn, network and grow their business. The day includes an opening workshop, a full day’s worth of seminars and workshops, an awards luncheon, more than 100 exhibitors and a networking happy hour.  For a booth at the event, contact Pat Coates at 314.569.0076, ext. 109 or email her at  For more information on the Expo, click here.

Best In Business Awards

10/24/17 | 11AM - 1PM | St. Charles Convention Center  |

Through our reader surveys, 50 area businesses were chosen (in 14 categories) as the Best Businesses in St. Louis. Those businesses are honored at the luncheon. Event Sponsors:  Winning Technologies, Delta Dental of Missouri and United Healthcare. Cost:  $50, Tables of 10 are $500.  Call 314.569.0076

Top Women Business Owner Awards

02/2018 | 11AM - 1PM | Hilton Frontenac Hotel |

Each year SBM highlights the area's top women-owned companies. We've profiled more than 200 over the past 17 years. We bring them together for one luncheon. Event sponsors: Anders; Ameren; HireLevel, powered by Extra Help; and Winning Technologies. Cost: $50, Tables of 10 are $500. Call 314.569.0076

Recent Articles

Email Marketing

Focus On Strengthening Your Copy To Improve Marketing Results

by Tom Ruwitch

Would you rather have a plain-looking website with great copy or a beautiful website with lousy copy?  I’ll take the plain website every time. Why? Because I know of countless plain websites that drive action and convert sales at spectacular rates. But if the copy is weak, your website and other marketing content will fail — no matter how pretty it is.

Don’t get me wrong. I want my website, emails and other marketing content to be professional-looking and attractive. But I will always focus on the copy first.  Too many businesses take the opposite approach. They focus on good looks while investing little or no effort in substance: headlines, subheads, bullet points and other copy.

Why? Because businesspeople take writing for granted. We all learn to write. And even though writing comes easier to some than others, most of us assume we’re competent enough.

Read More

Learn From My Mistakes

What You Can Learn From My Mistakes As A Business Owner

by Dave Driscoll

Recently a prospective seller asked what mistakes I had made as a business owner, specifically relating to the sale of my business.

I settled on these three big mistakes:
• I thought I could control the timing of when I wanted to get out of the business.
• I didn’t seek advice from folks who have been there before me to understand the process.
• My ego got in the way of good decision making.

Painful, but true, realizations. These mistakes resulted in missed opportunities and ultimately decreased the value I received from my life’s work to support my Life Beyond Business.

The articles I’ve written over the years have explored these themes in one form or another, but seeing them together in this simple list makes it clear that I was my own worst enemy. As you look at the three bullet points, you see: me, me, me. If I have learned one thing in my quest to help other owners, it is that it’s not all about them. Owners need to seek perspective from other sources and form grounded ideas based upon facts and realistic expectations.

Read More

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