Building Your List
Quality Trumps Quantity When It Comes To List Building
One of my clients recently considered two options for building his email list to market his consulting services. One option was to offer an online contest for a free iPad. Contestants would submit name and email address to enter the drawing. My client would add all contestants to his email marketing list. The other option was to offer a free e-book with management tips for business owners, my client’s target audience.
Option one appealed to my client who thought more people would enter the contest for the iPad. He ultimately chose option two, though, because he recognized a fundamental rule of email list building: Quality trumps quantity.
Formula For Growth
What Comes First: Business Growth Or Preparation For Growth?
What came first – the chicken or the egg? Here’s a small-business version of this puzzle: What comes first – business growth or preparation for growth?
Here’s my answer: Start looking and acting like the company you want to be before you get there.
If you want to be a million-dollar-a-year company, put the systems, processes, policies and procedures in place and then grow into them. Then once you get to a million, start laying the groundwork for the next plateau.
The Law of the Beehive
Drones Create New Legal Buzz
James G. Nowogrocki
Coming soon to the sky near you may be a modern-day honeybee, aka an unmanned aerial vehicle (UAV), the official name of a "drone."UAVs have made an important appearance at each of these recent events: The great Boston blizzard of 2015, A fire at a peanut factory in Georgia, Journalism classes at the University of Missouri.
And now the law is evolving to catch up to technology, which introduces a nest of important issues concerning privacy, security and commercial freedoms. That contrasts with the simple origins of a drone, the male honeybee who, unlike worker bees, needs not worry about gathering nectar or pollen. By the 16th century, "drone" referred to lazy individuals, too.