Low-Cost Marketing Strategies
Here Are The Best Six Bootstrap Strategies
Wouldn’t it be so much easier to build your business with Nike’s, Apple’s or Anheuser-Busch’s marketing budget? Unfortunately, as small-business owners, we sometimes have to use low-cost strategies to get our message out there. I’ve polled a number of my fellow local marketers to see what has worked for their clients and compiled the best six bootstrap strategies.
This could easily be a list of 25, but I really like these six because each one is very inexpensive and extremely easy to implement. As with all marketing, don’t give up on it too quickly. If you try Craigslist and you don’t get a call the very first day, that’s OK. All marketing works to a certain degree, so allow it the time it needs to prove its effectiveness.
Know Your Numbers
Why Running Your Business By The Numbers Can Be The Difference Between Success And Failure
The most basic purpose of any business is to generate profit and cash. So it’s critical to have systems in place to track results on a timely basis. Knowing the checkbook balance is good. But that knowledge by itself won’t keep your ship afloat, much less pointed in the right direction.
Of course, timely data entry and monthly reports are key to making this work. If you’re getting your reports weeks after the month closes, that is a problem that needs to be tackled.
In fact, once accounting software is in place, the only thing required for real-time financial reporting is real-time data entry.
Regardless of the size or age of your business, running it by the numbers can be the difference between success and failure.
The Law of the Beehive
Drones Create New Legal Buzz
James G. Nowogrocki
Coming soon to the sky near you may be a modern-day honeybee, aka an unmanned aerial vehicle (UAV), the official name of a "drone."UAVs have made an important appearance at each of these recent events: The great Boston blizzard of 2015, A fire at a peanut factory in Georgia, Journalism classes at the University of Missouri.
And now the law is evolving to catch up to technology, which introduces a nest of important issues concerning privacy, security and commercial freedoms. That contrasts with the simple origins of a drone, the male honeybee who, unlike worker bees, needs not worry about gathering nectar or pollen. By the 16th century, "drone" referred to lazy individuals, too.