View the Current Issue of Small Business Monthly

Upcoming SBM Events

St. Louis Business Expo

April 23, 2019 | 11AM - 5PM | St. Charles Convention Center

The Expo is the largest business-to-business conference in Missouri, where 2,000-3,000 professionals come to learn, network and grow their business. The day includes an opening workshop, a full day’s worth of seminars and workshops, an awards luncheon, more than 100 exhibitors and a networking happy hour.  For a booth at the event, contact Pat Coates at 314.569.0076, ext. 109 or email her at  For more information on the Expo, click here.

Top 100 People To Know Awards

Presented by Enterprise Bank & Trust

April 23, 2019 | 11AM - 1PM | St. Charles Convention Center  |

Succeeding in business is a lot about who you know. A group of judges select the Top 100 St. Louisans to Know To Succeed in Business. SBM brings these outstanding individuals to this one event to mingle and share their stories and ideas with other business owners. It is the "must attend" networking event of the year. The event is Presented by Enterprise Bank & Trust.  Event Sponsors:  Winning Technologies, Liberty One Software, Vistage and CEdge Software Consultants. Cost:  $55, Tables of 10 are $550. Call 314.569.0076. Click here to reserve your seat.

Family Business Awards

Presented by Enterprise Bank & Trust 

June 19, 2019 | 7:30AM - 9AM | Hilton Frontenac Hotel  |

Each year SBM profiles the area's top family-owned businesses. We bring these top family-owned firms together and honor them at this breakfast event. Presented by Enterprise Bank & Trust. Event sponsors: InNovare Law, CMA, Winning Technologies and LibertyOne Software. Cost: $35. Tables of 10 are $350. Call 314.569.0076. 

Recent Articles

Conflicting Marketing Stats

Beware of Confusing, Conflicting Stats About Marketing ROI

by Tom Ruwitch
I recently saw a fancy infographic full of stats about email marketing.
It made my head spin.
Under the heading “Email Marketing ROI,” the graphic declared, “Every $1 spent on email marketing generates $38 in revenue.”
Wow! That’s pretty good.
But wait…
Underneath that, was this claim: “Email marketing ROI is 28.5% compared to only 7% for direct mail.”
I’m no math whiz, but I translate that second stat to mean if you spend $100, you’ll make $100 + $28.50 (28% of your investment) for a total of $128.50.
Didn’t the first stat suggest I would generate $38 for every dollar spent – or $3,800 if I spend $100.
Which is it?

Read More

View Our Business Resources
Advertise with Small Business Monthly