Stop Wasting Marketing Dollars
The No. 1 Way Marketing People Are Wasting Your Money
How many phone calls, emails and drop-ins does the average small-business owner get on a daily basis from marketing people who are going to change their fortunes? According to my grassroots research, a boatload. Who knew there were so many marketing geniuses out there who are so great at marketing that they have to dial a phone 100 times a day to build their own businesses? Not sure that qualifies as marketing.
With few exceptions, all of these companies are trying to sell only one piece of an overall marketing puzzle. Just like with a real puzzle missing even one piece, you will never grow your business the way you envision it with an incomplete set.
The Costs And Benefits Of Employee Training
Here I was catching up with a friend from my previous industry (envelopes) this week, and we began to talk about the days when the rising tide truly carried all boats to profitable waters. We reflected on how we felt like rock stars seemingly incapable of making wrong decisions. Business was growing and clients were ordering more product, which gave us the confidence to order more equipment, hire more people, add on or build new buildings. It was hard not to get swept up in the feeling that we had finally figured it out after years of struggle.
Because we were sales- and marketing-oriented individuals with a healthy dose of entrepreneurial ability, the growth we experienced was a real ego-booster. We mirrored the growth of our customers by making long-term investments in those relationships with capital expenditures. One after another, the capital investments in capacity paid off and created the confidence to add even more. Equipment lead times were measured in years, so for us to continue to grow, the equipment pipeline needed to be full to satisfy anticipated future customer demand.
The Law of the Beehive
Drones Create New Legal Buzz
James G. Nowogrocki
Coming soon to the sky near you may be a modern-day honeybee, aka an unmanned aerial vehicle (UAV), the official name of a "drone."UAVs have made an important appearance at each of these recent events: The great Boston blizzard of 2015, A fire at a peanut factory in Georgia, Journalism classes at the University of Missouri.
And now the law is evolving to catch up to technology, which introduces a nest of important issues concerning privacy, security and commercial freedoms. That contrasts with the simple origins of a drone, the male honeybee who, unlike worker bees, needs not worry about gathering nectar or pollen. By the 16th century, "drone" referred to lazy individuals, too.