Saturday, March 25, 2017
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Upcoming SBM Events

St. Louis Business Expo

4/19/17 | 11AM - 5PM | St. Charles Convention Center

The Expo is the largest business-to-business conference in Missouri, where 2,000-3,000 professionals come to learn, network and grow their business. The day includes an opening workshop, a full day’s worth of seminars and workshops, an awards luncheon, more than 100 exhibitors and a networking happy hour.  For a booth at the event, contact Pat Coates at 314.569.0076, ext. 109 or email her at pat@sbmon.com.  For more information on the Expo, click here.

Top 100 People To Know Awards

4/19/17 | 11AM - 1PM | St. Charles Convention Center  |

The Top 100 People To Know luncheon will honor the area's Top 100 People To Know in St. Louis to Succeed In Business. From accountants to venture capitalists, this event will honor the individuals helping local businesses succeed. The Top 100 will be honored at the luncheon.  Event Sponsors:  Winning Technologies and Spectrum Business. Cost:  $50, Tables of 10 are $500.  Call 314.569.0076

Family Business Awards

6/21/17 | 11AM - 1PM | Hilton Frontenac Hotel |

Each year SBM profiles the area's top family-owned businesses. We bring these top family-owned firms together and honor them at this breakfast event. Event Sponsors:  Winning Technologies, InNovare Law, The Business Bank of St. Louis and CNA. Cost:  $35, Tables of 10 are $350.  Call 314.569.0076  

 

 

 

 



 

Recent Articles


Marketing Metrics

Old-School Marketing Metrics Make Sense For 21st-Century Campaigns


by Tom Ruwitch

After writing that column, I heard some great, related marketing advice recently from cold-calling expert John Eyres. Many online marketers might consider telemarketing “old-school” and question what someone like John could teach them. Believe me, we still can learn a lot from old-school marketers, and we still can generate a lot of business using old-school marketing channels like the telephone.
John’s advice: Estimate your metrics before you call and track the real numbers as you call.
The first metric: Conversations per call placed. If you dial 100 people, how many conversations will you have. Depending on the industry and your list, you may have 15-25 conversations, John says.
The second metric: Meetings scheduled per conversation. If your primary goal for the calls is to schedule a meeting, what percentage of conversations will generate a scheduled meeting? Estimate 10% to 20%, John says.

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Buy-Sell Agreement

Let's Call It A Prenuptial Agreement For Your Business


by Dave Driscoll

Many businesses are created by partners. Having a partner can provide the courage to take the leap into entrepreneurship. The enthusiasm is infectious and you launch the business as quickly as possible to capitalize on opportunities. But first: Please take time to understand the unique value each party brings to the table. And document it.
Each partner brings the unique value of his/her talent and treasure. When you start the company, immediately create a buy-sell agreement recognizing each partner’s contribution as a percentage of ownership and defining the pathway for dissolution in the unfortunate event that the business or the partnership fails.
Recently I spoke with an owner (let’s call him Sam) who is having problems with his partner (Craig) and needed guidance about the valuation of his ownership interest. Here’s the situation:

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