Thursday, January 19, 2017
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Upcoming SBM Events

Top Women Business Owner Awards

2/15/17 | 11AM - 1PM | Hilton Frontenac Hotel  |

Each year SBM highlights the area's top women-owned companies. We have profiled more than 200 over the past 17 years. This event brings all of these outstanding owners together for one luncheon. Meet and have lunch with the area's top women business owners and learn how they became some of the most successful entrepreneurs in St. Louis. Sponsored by: Anders; HireLevel, powered by Extra Help; Ameren; United Healthcare and Winning Technologies. Cost:  $50, Tables of 10 are $500.  Call 314.569.0076 

St. Louis Business Expo

4/19/17 | 11AM - 5PM | St. Charles Convention Center

The Expo is the largest business-to-business conference in Missouri, where 2,000-3,000 professionals come to learn, network and grow their business. The day includes an opening workshop, a full day’s worth of seminars and workshops, an awards luncheon, more than 100 exhibitors and a networking happy hour.  For a booth at the event, contact Pat Coates at 314.569.0076, ext. 109 or email her at  For more information on the Expo, click here.

Top 100 People To Know Awards

4/19/17 | 11AM - 1PM | St. Charles Convention Center  |

The Top 100 People To Know luncheon will honor the area's Top 100 People To Know in St. Louis to Succeed In Business. From accountants to venture capitalists, this event will honor the individuals helping local businesses succeed. The Top 100 will be honored at the luncheon.  Event Sponsors:  Winning Technologies and Spectrum Business. Cost:  $50, Tables of 10 are $500.  Call 314.569.0076 






Recent Articles

Knowing Your Numbers

Two Tools To Help You Know Your Numbers....

by Bill Collier

Here are two ultra-simple but also highly effective ways to stay on top of your numbers as you plan your year and as you navigate through each month.
It only makes sense that the more working days in a given month, the more revenue you can expect to generate. Of course, there’s much more to generating sales than this – such as seasonality, trends, marketing activity and sales efforts. But in the context of your business and everything you know about it, this is a variable that can help plan and predict your financial outcome – especially revenue.  
Let’s say you’re going into February. During your annual planning for this year, you budgeted $200,000 in sales for February. A quick check of the calendar reveals that there are 20 working days this month, so you’ll need to average $10,000 in daily sales to achieve your revenue target.

Read More

Marketing in 2017

New Year's Resolutions To Help You Market Your Business

by Tom Ruwitch

A few years ago, I was sitting at my desk in early January, wondering what to write for my monthly newsletter that was due the next day. As I struggled with writer’s block, I thought, “Never again!” I resolved to develop a content plan for that year and never let a lack of planning hinder my business.” So far, so good.
Every December, I develop a rough content plan that outlines the topics I will cover for the next 12 months. The plan covers my emails (now twice-monthly, with occasional targeted follow-ups), blog and social media. The plan is flexible. Topics change. But as the year passes, I follow the plan pretty faithfully.
Investing a few hours in December to plan for the following 12 months saves me many more hours I otherwise would spend with writer’s block, wondering, “What should I write this time?”
It’s not too late for you to make a similar resolution. Resolve to develop a plan in 2017, and your content marketing will come much easier and be much more productive and profitable.

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2016-2017 Business Owners' Guide

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